ZURICH, March 31, 2026 — Amcor (NYSE: AMCR, ASX: AMC), a global leader in developing and producing responsible packaging solutions, is supplying French hair care specialist Luxéol with a tailored version of its Prima jar for Luxéol’s award winning curl mask. The result is a high-quality pack that delivers eye-catching aesthetics with individualized branding, as well as improved sustainability through the inclusion of post-consumer recycled (PCR) material.
The Prima jar was designed to offer beautiful styling for personal care applications. For Luxéol, Amcor has developed a bespoke lid for the jar, featuring the brand’s distinctive pink coloring together with Luxéol’s name embossed on the top. Combined with the translucent outer jar, this creates excellent on-shelf appeal.
Equally important for Luxéol, which places social and environmental responsibility at the heart of its development work, the Prima’s lid and inner jar are manufactured in PCR polypropylene (PP) using Amcor’s proprietary CleanStream® technology. This produces high-quality recycled polymer that is suitable for contact sensitive applications, such as in the personal care sector.
The jar is being produced at Amcor’s factory in Belignat, France, providing a localized service that supports Luxéol’s commitment to the effective management of its carbon footprint.
In addition, because the jar is manufactured entirely in PP, it is recycle-ready and can be recycled where the appropriate recycling infrastructure is in place.